In case you don’t already know this or at least suspect it…….here is a confirming study…millennials = games…….. The knowledge should help you manage millennials and help you in marketing and selling to millennials. Filed under management, millennials, gamification, marketing and sales
Excerpt…….Our 2011 study, “Let’s Play Brand,” attempts to understand some of the implications of this “meta-game-mentality” for brand builders and marketers. The study has given us startling reaffirmation of our intuition that a “game-like metaphor” applies to almost every aspect of Millennial life. Half of Millennials said “People my age see real life as a video game” and almost 6 out of 10 said “#winning is the slogan of my generation” #certainly #epic_fail seems to have become their anti-slogan!#
Read full article……..via Millennials Are Playing With You – Nick Shore – Harvard Business Review.
