Marketing where your consumers are………. this year is different because of the social media push. Does your marketing campaign put you in the right place at the right time?
Excerpt…..As retailers prepare for post-Thanksgiving holiday shopping, consumers increasingly turn online to search for the best deals. Last year, according to the National Retail Federation, 212 million individuals spent an estimated $45 billion total on Black Friday. This year, social media has played a big role in Black Friday marketing, and buzz about when and where consumers are shopping is stronger than ever.
Black Friday is already trending on Twitter, and it’s no surprise, especially since most companies are expanding sales from Thursday night all the way up to Cyber Monday.
Social media analysts at Mashwork monitored more than 270,000 tweets between Sept. 26, 2011 and Nov. 17, 2011 and found out where shoppers will be spending their money this upcoming Black Friday (whether it’s online or in line), and what products they’re going after.
Read full article and infographic here…via Who’s Tweeting About Black Friday? [INFOGRAPHIC]. From Mashable
