Good read and a better perspective on innovation.
Excerpt…….What if much of what you know — or think you know — about the innovation process is wrong?
That’s a question Eric von Hippel thinks many companies — and businesspeople — should consider.
Von Hippel, who is a professor of technological innovation at the MIT Sloan School of Management as well as a professor in MIT’s Engineering Systems Division, has spent much of his professional career doing research that has led him to a radical conclusion: The traditional view of the product innovation process is flawed.
Read full article…….via How to Network Your Way to New Product Ideas. From MIT Sloan Management
