Interesting read and great takeaways for entrepreneurs and small business……..
Excerpt……Using a GPS system and small tags to create a way to find things that get lost in a house. Creating a coat that’s easy to put on and take off while in a wheelchair. Coloring the two halves of a clock different colors to teach children the concepts of “past the hour” and “before the hour.”
Those are some of the consumer innovations that were found by Eric von Hippel, Susumu Ogawa and Jeroen P.J. de Jong in their research into the scope and frequency of how consumers modify existing products and create new ones. “The Age of the Consumer-Innovator,” their report on the first-ever national surveys on consumer innovation in the U.S., Japan and the United Kingdom, is the cover story of the new Fall 2011 issue of MIT Sloan Management Review.
How can companies best work with these “casual entrepreneurs”? Here are five steps, drawn from the article
Read full article……via Five Steps for Embracing Consumer Innovation – Improvisations – MIT Sloan Management Review.
