This is a great read….as everyone struggles to get their head around social media best practices and then the metrics and measurements to use in future campaigns, business management and innovation.
Excerpt….The three tenets of social business, Connected, Engaged, Adaptive create a transparent relationship with customers that opens the door to meaningful metrics to measure success and improve everything in between. In the end, understanding the relationship between business objectives and social media tactics will create a series of relevant strategies and critical links that in of themselves serve as opportunities for measurement and the establishment of R.O.I.
Read full article…..via What’s the R.O.I.? A Framework for Social Analytics Brian Solis.