ROI Doesn’t Stand for Return on Ignorance

“I’m often asked, what’s the ROI of social media? To which I answer, you can’t measure what it is you do not value or know to value.

Sounds simple enough. But, the truth is, determining value is not an easy process. But then again, whoever said using social media effectively in business was easy…is wrong”.

via Social Media ROI: ROI Doesn’t Stand for Return on Ignorance Brian Solis.