The HBR Interview: “We Had to Own the Mistakes” – HBR

“By the time Howard Schultz stepped down as chief executive of Starbucks, in 2000, the coffee chain was one of the world’s most recognizable brands—and on a steady trajectory of growth. Eight years later Starbucks was suffering from a rough economy and its own strategic missteps, and Schultz felt compelled to return to the CEO seat”.

via The HBR Interview: “We Had to Own the Mistakes” – Harvard Business Review.